New Hampshire Poll – President Trump Dominates With 52%, Nikki Haley at 22% Takes Ron DeSantis Previous Base of Rich, White, Men

By Sundance

An interesting poll out of New Hampshire [UML Poll Here] [Topline pdf Here] shows something perhaps many expected.

President Donald Trump still dominates the field with 52% and leads in every demographic.  Nikki Haley comes in second with 22%, and Ron DeSantis third with 10%.   However, if you dig into the demographics of the respondents what you discover is that Nikki Haley has gained her support from Ron DeSantis primary support base.

[Source]

Previously DeSantis main support base was from wealthy, older, white males.  DeSantis has now lost this base to Nikki Haley as her demographic support shows the rich, older, white males, what you might call the country club circuit, have dumped the Florida Governor in favor of the former UN Ambassador.

The rich, older, white males now support Nikki Haley over Ron DeSantis.  This explains why Haley’s gains are all DeSantis losses.

Additionally, 27% of the DeSantis support is locked in (73% willing to change), while 47% of the Nikki Haley supporters are firm for her (53% could change mind).  Not only has Nikki Haley taken DeSantis base of support, but she has also locked in most of that stolen base.

While neither Haley or DeSantis stands a chance at a New Hampshire victory, it’s interesting how the dynamic has rolled out.

On the Trump support, 79% of the respondents have locked in for President Trump.  Over 86% of those are New Hampshire women, and when it comes to income distribution President Trump holds 93% firm votes from those making under $50k/yr.  The MAGA base is unflinching.

The University of Massachusetts Lowell poll is very strong for President Donald Trump.